Here’s a synopsis of Steve Jobs’ MWSF announcements:

Updates

Steve Jobs started the keynote by recapping Apple’s accomplishments of the past year; he discussed the successful “extremely successful” transition to Intel and thanked developers for all their efforts in churning out Universal applications. Jobs also took a jab at Microsoft, citing Jim Allchin’s “I would buy a Mac” line, and unveiled a new TV ad.

Jobs announced the addition of Paramount movies to the iTunes store. Jobs then recapped iPod+iTunes, announcing that Apple has sold over 2 billion songs, and that sales are not declining, contrary to recent reports. iPod has 63% of the market. Jobs poked a little fun at the Zune, and presented a new iPod ad.

iTV

iTV has been announced, with the rather bland name “Apple TV.” Apple features a 40 GB internal hard drive; 802.11 b, g, and n; support for 720p HD video; and USB 2, Ethernet, HDMI, component, and RCA ports. Jobs also made certain to note that it has Intel Inside. Apple TV allows syncing with one computer, and streaming from five machines. Jobs then went into a demo of the Apple TV. It will be shipping next month (though they are taking orders now) for $299 US.

Jobs then started talking revolution…

iPhone

Apple released its long-awaited phone; Jobs referred to it as three devices in one:

1. Widescreen iPod
2. Mobile Phone
3. “Internet Communicator”

Holy crap, the rumors are true.

The iPhone took years of development, and what Jobs claims is a revolutionary interface. The phone features a touch-sensitive UI, and can support multiple touch multiple-finger gestures. Jobs promoted the phone’s hardware and software integration, and that it runs a version of Mac OS X, which supports desktop-class software and even Apple’s core OS X technologies. It’ll sync with iTunes (of course), and can handle all your music, videos, and photos. iPhone features a 3.5-inch screen 2-megapixel camera, and is less than half an inch thick.

Other features include a “proximity sensor” that dims the screen and kills playing music when you bring it to your ear, an accelerometer to automatically distinguish from portrait or landscape orientation depending on how you hold it, and CoverFlow or finding music (like iTunes). Jobs then gave a rather long demo.

iPhone is available for GSM- and EDGE-based networks. The feature list is very long, and it handles pretty much all communication and media playback functions of a typical Mac. A 4 GB iPhone will set you back $499; an 8 GB will go for $599, including a 2-year contract. It’ll ship in June to US customers (FCC approval takes a couple months) and to Asia in 2008. Apple has partnered with Cingular and it will be available at both Apple and Cingular stores.

Apple, Inc.

To end the keynote, Jobs announced a name change. Given Apple’s broadening scope, Apple has dropped the “Computer” part of their name. They are now simply Apple, Inc.

No further new products were announced at the keynote.

Stick with DT for our continuing MWSF coverage.