journal: mac

Adobe pulls a U-turn, brings Premiere for Mac back from the dead [UPDATED]

Apparently Adobe has been working a little bit of voodoo or black magic, or something (or maybe they just used a defibrillator), as they’ve managed to bring Premiere for Mac back to life, according to Macworld. Premiere, Adobe’s digital video production application (akin to Final Cut Pro), disappeared from the Mac in 2003 partially due to Final Cut Pro.

Premiere will become part of a new digital filmmaking bundle along with Encore DVD and Soundbooth (a new audio application currently under development). Adobe cites two main reasons for bringing Premiere back: the growth of the Mac market as of late and Apple’s switch to x86. Quoth Macworld:

“If you look at the industry as a whole, Mac customers are very important to us, said Simon Hayhurst, director of product management for dynamic media at Adobe. Pulling Premiere from the Mac was probably the hardest decision we ever made. It was always our intention to bring that back, and AppleԒs move to Intel made it easier.”

Premiere will be re-written and will “have everything that the Windows version has, including tight integration within the suite,” according to Macworld.

Currently the Mac digital film editing marketplace is dominated by Apple’s Final Cut Pro and Avid’s Xpress Pro.

Adobe plans to demonstrate prerelease versions of the new Premiere at its booth at Macworld Expo. Deep Thought will be at MWSF and hopefully we’ll get the chance to check it out.

More Info

Macworld: Adobe brings Premiere back to the Mac
Adobe press release



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