If you (like me) are critical of the name “MacBook Pro” and steadfastly still call it a PowerBook, Apple has given you another reason to groan and question their marketing department. Our bretheren at AppleInsider have discovered a trademark filing made by Apple in New Zealand for the name “Mac Pro.” The filing was made under the following description:

computers; computer hardware; computer software; computer peripherals; notebook computers; laptop computers; tablet computers; computer servers; handheld computers; mobile computers; hard drives; audio speakers; speakers for computers; radios; cameras; video cameras; telephones; mobile telephones; personal digital assistants; electronic organizers; electronic notepads; magnetic data carriers; telephones; mobile phones; computer gaming machines; microprocessors; memories boards; monitors; displays; keyboards; computer input devices; computer cables; modems; printers; parts and accessories for all the aforesaid goods.

All guesses are pointing to “Mac Pro” replacing the venerable “PowerMac” name, because somehow “Mac Pro” would seem to be a strange name for a radio, printer, or modem, unless Apple’s marketing people have really lost their minds.