Though Apple continues to deny plans to build a second Apple Store in Manhattan, Apple Insider, citing a New York Times article, is reporting that construction for just such a store is underway.

“By fall, a glass cube 32 by 32 by 32 feet will be set like a jumbo gemstone into the middle of the plaza of the General Motors Building at 767 Fifth Avenue,” said the major New York publication. “From the outside, the cube will appear empty. But inside will be a circular glass stairway and a cylindrical elevator leading to a 25,000-square-foot underground space.”

The transparent structure, made entirely of glass, will usher visitors to what is rumored to become Apple Computer’s most elegant flagship retail store to date. Additionally, the plaza at the base of the GM building will be completely re-landscaped. Two pools will flank the cube, surrounded by movable chairs, tables, planters and a half-dozen honey locust trees, The Times said.