journal: mac · toy

New iPod ad draws fire from Lugz

Uploaded Image
The Apple “Detroit” spot.

A New York Times article today reports that Jack Schwartz Shoes, owners of the urban boot brand Lugz, may be seeking legal remedies against Apple, citing similarities between Apple’s most recent iPod ad featuring Eminem, and an ad Lugz aired three years ago.

Both ads feature silhouetted characters rapping and dancing to heavily-stylized urban backdrops rendered in dark yellow, orange, red and black.

“It is often said that imitation is the sincerest form of flattery, and in most cases I would agree,” Frank Ginsberg, chairman and chief executive of Avrett Free in New York, wrote in his letter, a copy of which was shared with reporters. “But sometimes, imitation crosses the line.” Avrett Free, which handled the Lugz account until late last year, is part of the Interpublic Group of Companies.

Uploaded Image
The Lugz “Arrow” spot.

ABWA/Chiat/Day, who created the Eminem iPod for Apple, contends that the ad created based on the ‘Silhouette’ ads it had previously produced to promote Apple’s earlier iPods.

In its statement, TBWA/Chiat/Day said, “We can assure you that the ‘Detroit’ spot was created without any reference by TBWA/Chiat/Day to the ‘Arrow’ spot.”

“Our intention was to develop a campaign that was a natural and independent evolution of the ‘Silhouettes’ campaign,” the statement read. “Any similarities between the two spots are regrettable.”

A spokesman for Apple in Cupertino, Calif., Steve Dowling, said he did not think the company would elaborate on the statement from TBWA/Chiat/Day.

Jack Scwartz Shoes has yet to pursue any action, legal or otherwise.

More Info

Is Imitation Flattery, Theft or just Coincidence? [nytimes.com - Free Registration Required.]



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thinkback

1.

Is there anywhere we can see the Lugz ad online?

Despite using Eminem as a spokesman, the new silhouette ad is pretty cool.  I can see how both try to appeal to the “cool, urban” side of people’s consumer personalities.

2.

http://www.hiphop-network.com/archives/o utsidevideos/lugzshoes/lugzshoes.asp

Guess when I found it - not many knew about it. Now it’s harder to find as it’s moved down in search position due to all the news stories about it. :p

3.

Heh, now the question becomes, which is better?

4.

I was hoping they would come out with a Weird Al commercial. He did a parody (Couch Potato) of the song in the commercial (Lose Yourself).

5.

What I got, I got wife named Wilma
What I got, I got a friend name Barney.
What I got, I got a dog named Dino.

Yabba Dabba
Yabba Dabba
Yabba Dabba Do Now.

Yabba Dabba
Yabba Dabba
Yabba Dabba Do Now.

6.

Nice 3D character work.

7.

What song is that, MF?

8.

That was Weird Al singing a parody of Red Hot Chili Peppers’ “Give It Away Now”. Very funny. Weird Al rules. The definition of geek includes, “One who likes Weird Al music.”

smile

9.

Bedrock Anthem

by Al Yankovic

Lyrics:

Sometimes I feel
Like I need a vacation
Sometimes I feel
Like I wanna go
To the city of cavemen
The city of Bedrock
I’d be a Flinstone
Now I’ll tell you why…

Well, I’ve got I’ve got a woman named Wilma
Well, I’ve got I’ve got a baby named Pebbles
Well, I’ve got I’ve got a doggy named Dino
We do a little bowling and we drink a little vino

Well, I’ve got a little buddy, Barney Rubble
Got a neighbor by the name of Barney Rubble
He’s a midget but he makes a lot of trouble
Doesn’t like to shave, he got caveman stubble

Me and Barney, Loyal Order Water Buffalo
Lodge brothers, Loyal Order Water Buffalo
There’s a handshake everybody gotta know
How come grand Poo-Bah always gotta run the whole show?

Yabba dabba, yabba dabba dabba do now
Yabba dabba, yabba dabba dabba do now
Yabba dabba, yabba dabba dabba do now
I get by on all my prehistoric knowhow

Betty and Barney got a baby named Bamm-Bamm
Little Pebbles is his number one fan
He’s the strongest toddler in the whole land
Tear your arm off if he shakes your hand

Got a car, gonna push it with my feet now
Gonna take my family out to eat now
Jumbo ribs at the drive-in can’t be beat now
Made from brontosaurus, baby, not a moo-cow

Wanna chill with a Sabretooth Tiger
Wear a loincloth, natural fiber
Be the first Rolling Stone subscriber
Got a pterodactyl for a windshield wiper

Yabba dabba, yabba dabba dabba do now
Yabba dabba, yabba dabba dabba do now
Yabba dabba, yabba dabba dabba do now
Don’t know what it means but I say it anyhow

Luck me, workin’ down in the gravel put
Movin’ rocks, on a big dinosaur I sit
Mr. Slate gets mad and he throws a fit
Pull the birdie’s tail, everybody knows it’s time to quit

I realize I’m living in the Stone Age
No fax, no cellular phone-Age
Pick my teeth with a dinosaur bone-Age
Liftin’ heavy boulders every day for my wage

Barney Rubble, laughin’ like a hyena
Barney Rubble, what a little weiner
Where’s Wilma? Anybody seen her?
Got a baby elephant vacuum cleaner

Yabba dabba, yabba dabba dabba do now
Yabba dabba, yabba dabba dabba do now
Yabba dabba, yabba dabba dabba do now
Yabba dabba, yabba dabba dabba do now

Yabba dabba do now
Yabba dabba do now
Yabba dabba do now
Yabba dabba do now

(Yabba dabba do!) Yabba dabba do now
Yabba dabba do now
(Yabba dabba do!) Yabba dabba do now
Yabba dabba do now

(Yabba dabba do!) Yabba dabba do now [Barney laughing]
Yabba dabba do now
(Yabba dabba do!) Yabba dabba do now [Barney laughing]
Yabba dabba do now

[Barney laughing]
(All right, all right)
(Oh boy)

10.

That lugz ad is very cool.  Nice.

11.

Couch Potato
“Weird Al” Yankovic

Look
If you had
One shot
To sit on your lazy butt
And watch all the TV you ever wanted
Until your brain turned to mush
Would you go for it?
Or just let it slip?
Yo

Remote is ready
Eyes wide, palms are sweaty
There’s Flintstones on the TV already
Wilma ‘n’ Betty
No virgin to channel surfin’
And I’m HD-ready
So I flip
Garbage is all I’m getting

There’s Simon Cowell
Who folks wanna disembowel
He opens his mouth
Always says something foul
They’re dyin’, wow
Wannabes are crying now
He votes them out
Time to throw in the towel

Shows based on reality
Oh, the humanity!
Oh, Ozzy’s family
Sho’ loves profanity
Whoa, the insanity
Oh, dogs that crap and pee
Home of depravity?
No, they live happily
Yo

Plus “Da Ali G Show”
And “Celebrity Mole”
Oh, and there’s Anna Nicole
Well, she’s scaring me

“Look ma, no cavities”
Oh, it’s a station break
Better go out to the kitchen and microwave something

“You’re gonna lose your mind watchin’ TV” They told me, they’d scold me
But I’d still tune in every show (show)
My cable gets C-SPAN, TV-Land, and HBO
The Travel Channel, Discovery, and Lifetime (yo)

“You’re gonna lose your mind watchin’ TV”
They told me, cajoled me, “Turn off those music videos” (no)
I’m gonna watch C-SPAN, TV-Land, and HBO
The History Channel and QVC and Lifetime (yo)
(You’re gonna)

My butt is aching
As I watch NASCAR racing
That show about undertaking
Larry King
To “24” to “Law And Order”
The Weather Channel’s boring like “60 Minutes“‘s ancient reporters
Next up on “E! True Hollywood Story”
The rise and decline of twelve actors named Corey

Shows for next fall, they’ve already been namin’
“CSI: Boise” and “Touched By An Uncle” both sound pretty lame ‘n’
So does “Everybody Tolerates Raymond”
And “King of Queens” jumped the shark the first minute
I can’t believe Richard Simmons ain’t in it

I’ll move right on to “8 Simple Rules For Dating My Teenaged Daughter”
Then I bet
I watch “The Bachelorette”
Followed by “Welcome Back, Kotter”
And “The Muppet Show” where they go ‘Mahna Mahna’

“You’re gonna lose your mind watching TV”
They told me, they’d scold me
But I’d still tune in every show (show)
My cable gets C-SPAN, TV-Land, and HBO
The Disney Channel and A&E;and Lifetime (yo)

“You’re gonna lose your mind watching TV”
They told me, cajoled me
But I still love Lisa Kudrow (drow)
I’m looking at C-SPAN, TV-Land, and HBO
The Playboy Channel and Court TV and Lifetime (yo)
(You’re Gonna)

Never missed “Melrose Place” or “Lost In Space”
I’ve seen each “Amazing Race” and “Without A Trace”
But I only watched “Will And Grace” one time one day
Wish I hadn’t ‘cause TiVo now thinks I’m gay

Oh, and “Fear Factor” I watched maybe a half hour
After that, felt like I needed a long shower
Network execs with naked ambitions
“Next week on FOX, watch lions eat Christians”

Like to tie up those programming planners
Make ‘em watch all of that junk ‘til their heads explode just like “Scanners”
Leech-covered grub-eatin’ fools on “Survivor”
Look there’s James Lipton discussing the oeuvre of Mr. Rob Schneider

And there’s “Gilligan” and “SpongeBob”, plus there’s “MacGyver”
And Jay Leno has got Madonna, hey there’s Luke Perry on a
Special all Pig-Latin episode of “Drew Carey”

Wanna turn on “E.T.” ‘cause I’m a gossip freak
And I gotta know who J. Lo is marryin’ this week
A 30 second spot
Then we come back to “Are You Hot?”
I was planning on recording “The Sopranos”
I forgot

I love shows with or without a plot
I’ll stare ‘til my legs are numb, my eyes bloodshot
Because I only have got
One brain to rot
I’m gonna spend my life watching television a lot

“You’re gonna lose your mind watching TV”
They told me, they’d scold me
But I’d still tune in every show (show)
My cable gets C-SPAN, TV-Land, and HBO
The Sci-Fi Channel and AMC and Lifetime (yo)

“You’re gonna lose your mind watching TV”
They told me, cajoled me, “Turn off that Oprah Winfrey show” (no)
I got it on C-SPAN, TV-Land, and HBO
The Learning Channel and MTV and Lifetime (yo)
(You’re gonna)

You can watch anything you want to, man

12.

What is this, the lyrics thread?

13.

Yeah-huh.

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