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Okay Apple, we get the point
So Apple unveiled a new “Get a Mac” web ad today. That’s well and good, and the ad itself is amusing, but I think it’s time to quit the Vista bashing. Yes, we get the point; Vista sucks (though I beg to differ), and Mac OS X has been on the receiving end of generally positive reviews, but is it really necessary to point and laugh at the class loser? ("HAHAHA OMG VISTA IS T3H SUX0RZ!!!!11!11!") I mean, the poor thing has suffered enough! Just leave Vista alone!!!1
In all seriousness, here’s the thing: it’s been pounded into people’s head that Vista sucks. Whether or not that is really the case depends on who you ask, but the perception is already there. Apple has already added to that perception with their earlier ads, and the press is certainly doing their part too. Why keep at it?
There are so many things Apple could be highlighting about the Mac, but aren’t. They could be spending more time answering the question, “What makes the Mac so great?” And they’ve done it before. The Time Machine ad is nothing short of a stroke of genius. It demonstrates a clear advantage of the Mac: an easy-to-use backup system. Viruses is another good one because it highlights the Mac’s better overall security record. ”Now what” does a good job at explaining how buying a Mac is easier than buying a PC. And then Santa Claus is just plain clever. Each of these ads extol the virtues of the Mac, and while they might dig at the PC a little, they’re not overly smug, and they’re more accurate. The Vista attack ads, while amusing, and initially focusing on legitimate concerns (for example, Choose a Vista highlights the potential confusion over Vista’s multiple editons), have grown kind of tired.
So yes, thank you Apple. We get the point. Now let’s find something new to talk about.
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