Reuters reports that Apple Computer may be interested in purchasing TiVo Inc, maker of digital video recorders.

“What we hear on the street is that Apple is interested in their business and that they are a takeout target,” said analyst Steven Kroll Jr. of Monness, Crespi, Hardt & Co.

Representatives for Apple and TiVo both declined comment.

TiVo’s chief executive, Michael Ramsay, has said the company is not for sale. But with a market capitalization of only $300 million, analysts figure the company might be an easy target, perhaps from consumer electronics makers to media companies looking to bolster their video services.

From a financial standpoint, a full takeover would not be hard for Apple, considering they have over $6 billion US in cash and zero debt.

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