I think this is slightly ridiculous. 17 days later, Apple is whoring to the media when it could have simply done it all in one day.

Smart? Definitely. Obnoxious, pompous and a little arrogant? IMHO

No, funktron, Apple has always kept their pro announcements separate, especially the pro software.  The only unusual thing this time is that it isn’t at a conference.  It seems to me that Apple is getting a little less committed to trade shows, and I think that’s a shame.  It’s not a shame, though—it’s totally expected—that there is one event for media consumers and another for media creatives.

It is funny how Apple appears to be coming out with so much stuff before Christmas this year.  I wonder, what will be left for MWSF ‘06?  The next versions of iLife and iWork, probably.  Maybe a new Airport Express that hooks up to a TV and receives Front Row.  iPod shuffle will learn a new trick.  iBook will be coming up for an update, but iBook updates are comparatively quiet.  eMac would have been coming up too, if it hadn’t just gone edu-only.

Aside from that, it’s a mystery.  It seems funny to me that Apple can have enough products lined up to fill both events.  It looks like a stretch.

I’m really interested to see if they go with the dual-cores in this latest PM revision…

I’ll be watching, that’s for sure, even if I won’t get one for another two years here at work…

On another note, the move to OS X native QUark is being… held up… Like always… I was supposed to have it installed as of monday, but it’s Friday, and they are still dragging their feet…

Bleh…

Oh, and I know that’s how they do it, Rafe - I just think it’s too much to have two “media events” for new products just 15 days apart…

Does it harm anybody?

No, of course it doesn’t harm anyone…

But that doesn’t mean I have to like it!

It keeps the media attention on Apple, which is what they want, coming up to christmas. I just want them to advertise the iMac like they advertise the iPod. That would easily increase sales.

Rafe, about the trade show comment, I’ve been expecting this for a while now.  As soon as they announced the Intel deal, I figured this would have to happen.  They no longer have the luxury of waiting until pre-defined trade shows to update their products, in my opinion, because it will create a ridiculous gap between them and everyone else.  Being on the same platform now, it will be impossible to hide if they fall behind.

I expect we will see more of the occasional interim product bumps as well, but knowing Apple they will continue to hold these events when they are announcing something new or a major upgrade.  I would guess that trade shows from now on will be limited more to the software side of things.  I wouldn’t be surprised if they turn out to frequently be sneak-peaks at the next OS version and such.

But that doesn’t mean I have to like it!

I don’t see what the big deal is. Seems pretty smart to me. Let’s see, there is a pro photo show going on, IIRC, and it seems like this announcement coincides with that and Apple is separating their products from consumers and pros, as usual. What’s not to like?

Dual dual core G5 Macs at 2.5 Ghz with PCIe—that’s my guess. Rumor is there is a pro photo management application too.

Why, that’s today!  Wow, time flies like a frog and all that.

Dual dual core 2.5 Ghz G5 Macs with PCI Express and DDR2 (up to 16 gigs) and a $1,650 Quadro video card option.

Wow.

They also announced Aperture, a pro photo management application that uses Core Image in awesome ways.

Funny, I remember someone saying that Core Image would never be used in professional software.

Funny, I don’t.  Why don’t you pull a quote and post a link from that person so you don’t misrepresent their statement?  You seem to purposely misrepresent people a lot.

Just a word of advice.

Core Image being used in many “professional” still image enviornments would require video cards to support things they currently don’t support like CMYK

So Mac Fan,
How does
“Funny, I remember someone saying that Core Image would never be used in professional software”

Somehow equal:

“Core Image being used in many “professionalâ€? still image enviornments would require video cards to support things they currently don’t support like CMYK”.

I’m assuming you can see the difference in absolutes, right?

OK, name me a single professional still image environment that would require a video card to support CMYK.

So your point was that some professional still environments could use Core Image—just not many?

Oh, OK.