The WWDC keynote has come and gone. Now it’s time for pundits (or wannabe pundits) to pick apart every detail about the keynote. Let’s do just that. Before we go any further, be sure to take a look at my WWDC predictions to see where I stood before today.
In general today’s keynote had no surprises. And I expected it to me almost entirely iPhone (which it was). Let’s take a closer look at what was announced, and what wasn’t.
What we saw
iPhone apps, OS 2.0 and SDK
Again, no big surprises (though some new features that’ll make developers a little happier, including the iPhone’s “push” notification system). What we did see is that the iPhone may become a pretty damn good mobile gaming system. I’m not going to det too into detail here, since there was nothing really new announced, except to ask, what will these apps mean for iPhone battery life?
My prediction: I pretty much nailed this one, right down to there being 3rd-party app demos (I’d go so far as to say there were too many app demos, but whatever).
Anyone who predicted a more radical change in form factor (larger iPhone, etc...) was proven wrong. Let’s be honest, the iPhone is a perfect pocket size right now. What good would it do for Apple to release a larger one? As for the appearance, the black-and-white-back rumor was spot-on, even with the non-recessed headphone jack. So once again, this was pretty much what everyone…
All right, my predictions won’t be that absurd; I think I’ve filled my quota for absurdity for a while, thank you very much. But in the spirit of unending Apple speculation, and to kick off our WWDC coverage, here is yet another WWDC 08 predictions article. The likelihood of each rumor coming to fruition is measured in meatballs (in keeping with fixation on food1); the fewer the meatballs, the less likely it is that Lord Steve, Controller of Apple, Our Destinies, and Lesser Kingdoms will unveil it.
And now it’s time for my most favorite disclaimer: the contents of this post are a figment of my own imagination. I have no insider sources, so these predictions, like Miss Cleo, are for entertainment purposes only.2
OS X for Windows boxes
As fun as it was for me to speculate, I don’t see this actually happening, and I never did for that matter. And I guess I shouldn’t be too surprised that some people took what I said (read the article) as anything more than “cloning probably won’t happen, but if it did, this is how it could work.” At any rate, while the dropping of the word “Mac” from Mac OS X is interesting, and we can never entirely rule things out with Jobs, I don’t see a clone revival happening. I give this one half a meatball (out of five).
.mac rebranded to MobileMe/Me.com
The MobileMe name came up in rumors once before. Since a good portion of .mac features revolve…
I have a couple of questions: When does speculation become a rumor? When is a rumor really speculation?
Here’s why I ask: yesterday afternoon I wrote up a piece for The Apple Blog regarding the photos of the banners hung in Moscone Center for next week’s WWDC. I noted John Gruber’s belief that dropping the “Mac” from Mac OS X is an attempt to unify the OS X brand (OS X iPhone and OS X Leopard), and I noted that “this is probably the simplest and most logical explanation.”
And then I jumped into speculative fun times: is Apple planning to license the Mac OS again? Considering the fact that rumors are pointing toward Apple turning .mac into something more platform-agnostic, and the fact that Apple has yet to do anything publicly in regards to Psystar, maker of the “Open Computer” Mac clone, as well as some other conjecture, I put this all together and raised some questions. Do I really think we’ll really see Apple jump into cloning again? I don’t think so. But you can never count anything out when it comes to Steve Jobs (see also: Apple switching to Intel—who saw that one coming?). So I offered my admittedly absurd speculation (said so in the article), and it somehow ended up on MacRumors.
Yes, that’s right. My article. On MacRumors, one of the biggest Mac sites out there. Excuse me while I pass out.
That’s the backstory. So I’ll ask again, when does speculation become rumor, and when…
One thing I hate is when people criticize for criticism’s sake. OK, we all do it—I do it from time to time—I won’t deny that. But if you need to do it, at least make it look like you tried to come up with some meaningful criticism. A couple days ago, Fortune Small Business posted an article entitled Why Macs still aren’t right for most businesses (via Gruber). Some of the points raised are perfectly valid, like some incompatibilities with VPN clients, but many are, well, downright absurd. Let’s dive in.
The article starts off well enough. Author Jonathan Blum discusses a small business that successfully switched to Macs, then states the following:
“My verdict? Though Apple computers can produce excellent results for small business, expect issues: Macs remain a niche product. Your transition from Windows will not be without bumps.”
OK, so far it’s not too far off point. Macs are a niche product in terms of their small overall share and the fact that Apple basically focuses on three markets: home, creative, and education--though that doesn’t make them unsuitable for business. And with any transition, there are going to be
bums bumps1 in the road.
But then the wheels fall off:
“No matter what you do with a Mac, you have to face Apple’s peculiar vision of all things computerish. First off, the packaging is seriously overdone: The slogan “Designed by Apple in California” posivitively shouts at you from the box. Like I care.”
Seriously? You’re criticizing this? Somehow…
Four Palo Alto, California teens claim they were banned from the Apple Store after jailbreaking an iPhone on display, according to an article in the Palo Alto Daily News. Here’s the gist of how it went down: Three friends were waiting for a fourth friend, so they decided to wait at the Apple Store on University Ave. in Palo Alto. while there, they jailbroke a display iPhone, downloaded a game, and started playing it. The fourth friend shows up, and after a few minutes, the four of them leave the store. While walking away from the store, the manager and a security guard called them back in and held them for two and a half hours. The manager purportedly took their photographs to send to other Apple Stores — think of “Wanted” posters — and told them they would be banned from the Apple Store.
OK, I know what you’re thinking; is this for real? After all, Apple denied banning the four. My gut feeling is yes, or at the very least, it was the product of a gross misunderstanding. One of the four is Eric Vicenti, a former writer with us here at Deep Thought. While Eric wasn’t with us for much more than a few months, he always came across as very honest. And I think the manager overreacted. Jailbreaking an iPhone at the Apple Store? Probably not a great idea. But anything more than a warning to me seems like overkill. Anyway, that’s my take on it. What…
- WWDC 08 Keynote wrapup and postmortem
- Absolutely absurd WWDC predictions
- Fun with semantics: speculation versus rumors
- This is why Macs aren’t right for business? You gotta be kidding me.
- Teens banned from Apple Store after jailbreaking iPhone
- A quick look at Times 1.0
- When Mac Zealots Embarrass a Mac Zealot
- Okay Apple, we get the point
- What not to do with your MacBook Air
- iPhone event roundup
- Quickies: Free newsreader roundup, Tetris for Dashboard
- Adventures in troubleshooting
- Report: MacBook Air in short supply
- Quick Pick: Secrets
- Warp: Switch between Spaces with the mouse
- ThinkSecret officially stops publishing
- Stacks revisited
- Mac OS X 10.5.2 released, Mac users everywhere rejoice
- I’ll Take The Fast One, Not the Fastest One
- Fun Stuff: Inside Apple HQ
- Fanurio 1.9: Time Tracking and Billing for Freelancers
- Quick Tip: Prevent Safari from displaying PDFs
- Exclusive! CARS editor spotted with Brazilian model
- Crazy Apple Rumors goes on hiatus. Seriously.
- The iPod Touch January Software Upgrade
- Why the iPod’s low sales growth isn’t worth losing sleep over
- Deep thoughts on thin
- A quick look at Scribbles 1.0
- Report: Apple to hike iTunes movie prices
- Fun Stuff: Chi Pet widget for Dashboard
- A first look at CandyBar 3
- Malcor: the last word
- Musings on Malcor
- Updated x2: Malcor nothing but a PR stunt??
- Mac OS X Leopard Part 8: Wrapup
- All-in-one desktop shootout
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- FileMaker releases Bento preview
- Mac OS X Leopard Part 7: iChat
- Mac OS X Leopard Part 6: Time Machine [UPDATED]
- Mac OS X Leopard Part 5: iCal
- Musings on Mac malware
- Nasty file-moving bug bites Finder users
- Mac OS X Leopard Part 4: Spaces
- Mac OS X Leopard Part 3: Stacks
- Mac OS X Leopard Part 2: Spotlight and the Finder [UPDATED]
- Mac trojan horse targets porn viewers
- More cool tricks, random weirdness, and other Leopard observations [UPDATED]
- Mac OS X Leopard Part 1: The Leopard UI
- Dear Apple
- Cool tricks, random weirdness, and other Leopard observations
- Apple Releases OS X Leopard
- Some Leopard shipments delayed
- Days of Leopard: What to do before and after installing Leopard [UPDATED x2]
- Security researchers warn of iPhone vulnerability
- Days of Leopard: Musings on the Finder
- Days of Leopard: Mac developers gear up for Leopard
- Apple Q4 2007 Financial Results - conference call play-by-play
- Days of Leopard: Is Leopard really a major upgrade?
- Days of Leopard: Deck your Mac out Leopard-style
- iLife ‘08 Review Part 2.5: iMovie ‘08 revisited
- iLife ‘08 Review Part 2: iMovie ‘08 [UPDATED]
- Leopard debuts October 26 [UPDATED]
- Shopping experience trying to buy an iMac at a Best Buy and Apple Store in Topanga
- Apple warns against unlocking iPhone [UPDATED]
- iTunes 7.4.2 released; Breaks Some Ringtone Hacks
- Apple media event - oh what could it be?
- $100 Apple Store credit for Early iPhone owners Now Available
- RETRACTION: iPod touch: iTunes account optional
- iPod Touch requires iTunes account, registration [RETRACTED]
- Free your iPhone from AT&T… for free
- Cool find: iTunes Visualizer Cheat Sheet
- Guitar Hero III - coming soon to a Mac or PC near you!
- iPhone: over 1 million sold
- Apple issues open letter to iPhone owners
- Macteens relaunches with new site, staff
- Apps Every MacBook Owner Should Have
- iLife ‘08 Review Part 1: iPhoto
- iWork ‘08 Review Part 1: Pages [Updated]
- John C. Dvorak Now Recommends Macs Over Windows PCs
- Quick OS X Tip: The magic of Mail’s “Previous Recipients” window
- Fullscreen playback now in free Quicktime
- XvsXP now MacvsWindows
- Can someone explain this to me?
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- Karma Is A Bitch
- Known knowns, known unknowns, and security
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- Sometimes, Apple Blows
- Cool Mac Freebies, Part 1
- The growth of the Apple tree
- SpyMac spamming for members?
- My latest fixation: Frenzic
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- Microsoft Unveils Office:Mac 2008, Mac Equivalent of the Ribbon
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- Adobe pulls a U-turn, brings Premiere for Mac back from the dead [UPDATED]